I know I should have posted this post before sony ericsson(think it would have made a better comparison) but nevertheless here I go.Well when the report of Q1 came out,I had not started this blog,so, for the uninitiated I would like to tell that Nokia saw a 90% decline in Q1 and things looked gloomy.Now as the report for Q2 came out, things look a little flashier than before.
The numbers are showing sings of recovering from the shock of the recession - their operating profit went up by almost 51% and their estimated market share increased a percent to 38%. The total number of phones they shipped was just over 103.2 million, a healthy improvement over the 93.2 million the previous quarter.
Reading through the report shows that things are improving since the begging of the year but they are still not as good as they used to be. Net sales for the quarter rose 7% from last quarter's 9.28 billion, but are 24.6% lower than those for the same period last year. Operating profit has also shrunk by 71% from the same quarter the previous year, but compared to Q1's 90% it's not as abysmal.
Geographically, sales for the quarter went up by about a third in the Middle East and Africa, as well as Latin America compared to Q1. The other regions saw a more moderate increase of between 4 and 7 percent, the only exception being North America, where Nokia sales were down by 5.9% .
The Average Selling Price went down to 62 euro from the 65 euro from the previous quarter, which Nokia explain with increased production of lower-end phones. In an attempt to counteract this, they've began shipping their flagship smartphone the Nokia N97, their flagship imaging phone - the N86 8MP, and finally, their flagship email-oriented phone - the E75. In other words - Nokia is gearing up retake some turf at the high end, too.
Here are all the numbers a nd flashy words if anybody wanna see.
http://http://www.nokia.com/about-nokia/financials/quarterly-and-annual-information/q2-2009