It is official. Yahoo! and Microsoft announced earlier that they have finalised the details of their planned internet search and advertising partnership. The companies hope to implement the deal this year with the approval of anti-trust regulators.
Although the software and web giants had planned to complete their agreement by October 27 but the talks had continued given what they called "complex nature of the transaction". The plan to ink a 10-year Web search and advertising pact was unveiled in July and promises to set the stagee for a Yahoo!Microsoft offensive against the growing power of Google, the king of lucrative search and advertising market.
Under the no cash deal, yahoo will use Microsoft's new bing engine on its site while Yahoo! will provide the exclusive global sales force for premium advertisers.
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